What Comes After the Cockroaches? A MarComm Pro’s Guide to Understanding Private Markets in its Era of Increased Attention

Private markets are operating in a new communications environment. Media scrutiny has intensified, negative sentiment remains elevated, and the conversation around risk, liquidity, and transparency has expanded well beyond private credit.

Highwire's latest research examines how the narrative has shifted, which financial services leaders are successfully navigating it, and what marketing and communications teams can do to shape what comes next.

Inside the report:

• The new media baseline: How private credit coverage surged, peaked, and settled into a more scrutinized environment.
• The ripple effect: Why scrutiny is spreading into private equity and what it means for the broader private markets ecosystem.
• The leaders shaping the conversation: How prominent financial executives navigated the crisis and gained narrative ground.
• The communications playbook: Practical messaging frameworks for asset managers, investment banks, wealth managers, and other private markets participants.

The Conversation Has Changed. Is Your Strategy Ready?

The market has yet to settle into a clear recovery narrative, creating an opportunity for credible organizations to help define what comes next.

Discover where the narrative is moving, what audiences need to hear, and how your organization can strengthen its position. Download now →