A new chapter is unfolding in healthcare. Artificial intelligence is no longer a future ambition but a present force, driving enterprise-wide transformation and reshaping how care is delivered. For marketing and communications leaders, this is a pivotal moment. There’s a growing opportunity to help your brand lead by communicating the real impact of adopting innovation.
Proprietary data from our Insights & Analytics team shows that healthcare currently only makes up 3.2% of the broader AI conversation. While AI is dominating discussions in areas like enterprise adoption, workforce transformation, and cybersecurity, healthcare’s share of voice remains relatively small, which creates an enormous opportunity for your brand. With so few people talking about AI in healthcare, virtually anything you say will be heard — which makes it all the more crucial that you’re saying the right things.
AI has moved beyond R&D. Today, it’s being used for everything from summarizing patient histories to supply chain management to helping with early disease detection. Thoughtful applications of AI are surfacing insights and easing administrative burdens, improving patient experiences in meaningful ways.
For your brand to emerge as an innovator, it has to do more than simply say it uses AI — it has to prove that using AI has tangible benefits that skeptics can’t deny. AI promises to solve familiar problems, but raises plenty of new questions in the process: questions of ethics, efficacy, and scalability. To stand out from the noise, you have to be ready to answer those new questions.
Begin by identifying the ways your brand’s usage of AI is delivering real results. Demonstrate how it’s solving real problems at scale — collect data on cost savings, efficiency gains, or improved care delivery and present it in a clear, concise way that makes it easy to understand.
It’s not just about effectiveness, though. To stand out from the competition, brands must focus not just on positive outcomes, but also on their clear alignment to healthcare priorities. How did the hours of admin time that AI saved lead to better patient care? How often does agentic AI raise a health concern that might otherwise go unnoticed? Don’t forget to highlight the scale at which AI is working for your brand. The more specific and enterprise-aware your message, the more likely it is to resonate.
“AI” has become a bit of a catchall that some brands lean on when they want to sound innovative, with details as to exactly “what” and “how” being hidden in a black box. Trust is a crucial part of any enterprise’s success story, but even more so in healthcare. To be accepted as a true leader driving innovative applications of AI in healthcare, you must be as transparent as possible. Investors, buyers, and stakeholders are demanding clarity, proof of value, not just potential. It’s not about what AI could do, it’s about what it’s already doing that matters. That’s why transparency, evidence-based communication, and third-party validation are more critical than ever. The brands that communicate results clearly will emerge as trusted, responsible partners in healthcare’s AI transformation.
While healthcare is currently occupying a small share of the overall AI conversation, according to our data, healthcare-related themes are emerging in conversations relating to cybersecurity, workforce transformation, and customer experience.
In cybersecurity, the conversation includes protecting patient data and agent decision logs. In workforce transformation, AI is positioned as a way to reduce burnout and support care teams. And in customer experience, we’re seeing mentions of AI streamlining documentation and improving the front-end of the patient journey.
By aligning your brand with what’s being talked about — both within healthcare and in the broader cross-functional priorities — you’ll not only capture attention but also establish yourself as a forward-thinking, trusted voice at the forefront of meaningful change.
HLTH is a unique opportunity to share your story and spark new conversations. Whether you're on stage, in the media, or networking one-on-one, come prepared with a clear perspective on your role in healthcare’s transformation.
Every interaction is a chance to reinforce your vision and connect with the people who can help move it forward.
Our team will be on the ground and would welcome the chance to connect. Reach out at hi@teamhighwire.com to meet with one of our experts.