Measuring the Shifting Volume of Social Impact Terminology

Social impact storytelling is experiencing the biggest public shakeup since 2020. The “Great Realignment,” or the shift away from corporate narratives that embrace socially impactful language such as “DEI” and “ESG,” is well underway.

The Highwire Impact Term Tracker reveals quarterly volume shifts in terms that typically drive social impact storytelling across media, social media, and press releases.

Download the report to discover:

• Which platforms and publications are using which social impact terms
• When and where highly relevant, yet politicized, terms such as “diversity” and “sustainability” appear most often
• What term trends can tell communicators about delivering engaging narratives
• Considerations for navigating politically charged messaging environments
• And more

Get the report and start telling stories that resonate — no matter the climate.