I’ve spent my career at the intersection of innovation and industry. We built Highwire at the dawn of cloud computing and the first generation of social media. At the time, we brought something very different to the market. As seasoned communications and marketing professionals, we bring deep expertise in the technology and business dynamics that shape this industry. Our approach has always been predicated on audience insights, built using the latest technology, and delivered with agility, tenacity, and creativity in pursuit of meaningful business impact. We created Highwire to help innovators stand out and give heritage technology companies a clear path to evolve and meet the moment.
As technology evolves, so do we. Our innovation has kept pace with the market and then some; we set the standard for ideation, delivery, and measurement. In 2026, we are among the largest marketing communications firms purpose-built for B2B, technology, and healthcare companies. From that position, we have a front row seat to the opportunities and the struggles. AI is everywhere right now, but for most organizations it has added to the workload without delivering the relief teams were counting on. As technologists and technophiles, we see where it falls short in actually solving a marketer’s problems.
AI adoption has reached every corner of the market. Adoption is high, and on the surface, the gains are real. Drafts that used to take hours now take minutes, and research that once required dedicated time is nearly instant. Teams are moving at a pace we couldn’t have even imagined a few years ago.
But when you look more closely at the work itself, a different pattern emerges.
Outputs still require significant rewriting. Context has to be re-established every time. Brand voice slips and industry nuance gets flattened in the process. The standards we consider table stakes are often missed entirely.
Which leads to a more important question - one that more leadership teams are starting to ask:
Is AI improving the work, or just accelerating the process around it?
The real issue is how AI platforms were designed from the start.
Most AI platforms were built to serve everyone, which means they were optimized for breadth over depth, with no real accommodation for the specific demands of marketing and communications. And in this field, specificity is everything.
We operate in environments where brand voice is non-negotiable, where audiences are sophisticated and discerning, and where many industries - healthcare, financial services, cybersecurity - require a level of precision and control that generic tools simply weren’t built to deliver.
“Good enough” isn’t usable here. And when institutional knowledge, including your methodologies, your standards, your point of view, is lost every time you start fresh, the cost accumulates quickly. It shows up in quality, in time, and ultimately, in trust.
At Highwire, we’ve spent years embedding technology into our own operations, building measurement systems, proprietary frameworks, and intelligence tools inside a live agency environment.
We tested, iterated, and refined in real time, with real clients and real expectations. And what we found, over and over again, was that generic AI could produce output at speed, but the precision, consistency, and contextual depth our work requires were consistently out of reach.
That realization pointed us toward a simple conclusion: if the tools didn’t exist, we needed to build them.
AcroAI is an agentic AI platform purpose-built for marketing and communications teams. It is designed to operate the way this work actually happens—grounded in context, informed by expertise, and aligned to the standards that define high-quality output.
The platform runs on your organization’s knowledge, your methodologies, your brand standards, and your workflows. Across every channel, it continuously aggregates intelligence from across the market, monitors competitive signals in real time, and enables execution across channels with consistency and precision.
AcroAI is built to support the full marketing and communications lifecycle, from strategy through execution.
From the beginning, AcroAI was designed for the environments our clients operate in. Security, compliance, and control are built into the foundation of the platform, which is SOC 2 Type 2 certified, runs on Google Cloud, and ensures that client data is never used to train public AI models.
Just as importantly, it integrates directly with the tools teams already rely on, enabling quick, seamless deployment without disrupting existing workflows.
The power of AcroAI comes from pairing advanced technology with the judgment of experienced practitioners.
AI accelerates execution and surfaces insight at scale, and human judgment, relationships, and instinct are what turn that output into meaningful business impact.
That combination—technology amplified by expertise—is what allows teams to move faster without losing strategic depth. It’s what enables them to show up as more prepared, more creative, and more differentiated in the moments that matter most.
Agentic AI has moved well past the pilot stage and is becoming the operational backbone of modern marketing and communications.
The organizations that invest now, building systems that are trained on their own knowledge, governed to their own standards, and shaped by real practitioners, will create an advantage that grows over time.
Everything behind AcroAI was built inside our own agency, under real conditions and real expectations.
We built it because we needed it.
Now, we’re sharing it because you do too.
AcroAI is available now to clients of Highwire. To see what it looks like inside your team's actual workflows, schedule a demo at teamhighwire.com/acroai