Highwire Blog 2026

A Benchmark Isn’t a Strategy; Introducing AcroAnswers

Alex Cardenas — Sat, 31 Oct 2026 09:28:07 GMT

Most marketing and communication leaders are now tracking how their brand shows up in AI-enhanced search, where it gets cited, by which models, and in response to which queries. Plenty of tools to help you visualize that presence.

Your First AI Incident Is a Resilience Test, Not a Tech Failure

Alex Cardenas — Sat, 31 Oct 2026 09:27:19 GMT

For cybersecurity marketing and communications leaders, AI is already part of the job. We’re using it to draft, research, summarize, analyze, and ultimately accelerate work. Most of the time, it works as intended.

Building Trust to Power Progress: 6 Takeaways from Highwire's Energy Leaders Panel

Alex Cardenas — Sat, 31 Oct 2026 09:24:39 GMT

Across the country, solar farm construction is increasingly met with public opposition, transmission lines are being rerouted, and utility-scale projects are being delayed because of community misinformation and misunderstanding. Communication leaders are critical in helping to build, maintain, and even repair trust as opposition to energy projects is at an all time high.